Aditya Birla Group launches ‘house of brands’ entity TMRW

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Aditya Birla Group on Wednesday announced the launch of its new “brand house” entity TMRW which will have a portfolio of disruptive fashion and lifestyle brands. TMRW will create India’s largest portfolio of disruptive fashion and lifestyle brands and enable the next phase of direct-to-consumer (D2C) growth in the country, which is set to become a $100 billion market. by 2025, Aditya Birla Group said in a statement.

“Over the next three years, TMRW will acquire and incubate more than 30 innovative, customer-obsessed brands. The business will also enable multiple founders to operate within a synergistic platform of ‘brand houses’ that share a common vision and shared capabilities,” it said.

The move is in line with the group’s strategy to launch and support new era digital businesses, he added.

TMRW will leverage the wide range of capabilities and networks that the Aditya Birla Group and ABFRL () ecosystems provide for emerging and disruptive brands.

Aditya Birla Group has appointed ex-Facebook and Bain executive Prashanth Aluru as CEO and co-founder to spearhead this new venture.

“Prashanth will put together an agile and nimble founding team with the right skills and capabilities. Prashanth has extensive experience in digital and technology in the areas of strategy, growth and investment,” he said. -he declares.

ABFRL Managing Director Ashish Dikshit said this was a key milestone for the company.

“This business has the potential to become a significant engine of growth by tapping into the new wave of entrepreneurial energy in India. Our aspiration is to build a portfolio of 3+ brands over the next three years. With the launch of this business, we intend to double down on our ongoing program to strategically attract new capital pools looking to invest in high-growth businesses,” he said.

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