- The main goal is to create deeper customer engagement
- Acquisition with Discover Tech Gives Company Competitive Advantage with Greater Focus on Emerging Markets
- The company predicts consistent revenue growth rooted in the massive trend of consumers to embrace digital.
Affle India, in an exclusive interview with ET NOW, shares various information about its acquisition of the business assets of Discover Tech Ltd. Affle India is a global consumer platform company that essentially provides touch points along the consumer journey.
The company is discovering new user conversions or repeat user conversions for the advertiser and is also considering the possibility for offline advertisers to increasingly embrace the digital connection with consumers. The main objective is to mainly stimulate conversion.
Acquisition with Discover Tech, launch of the Appnext platform with handset manufacturers and telecom operators to help personalize the consumer journey. The main goal is to create deeper customer engagement. The company says it is a strategic decision, a small product acquisition, but the business opportunities are global.
The acquisition with Discover Tech gives the company a competitive advantage by focusing more on emerging markets. Its main purpose is to provide hyperlocal / vernacular experiences on the device. He expects massive returns and aims to deliver a great result for stakeholders.
The company predicts consistent revenue growth rooted in the massive consumer trend to go digital. He believes this is the start of multi-year technology and the digital growth trend. Advertisers are spending more and more advertising budgets on digital platforms.
The company expects India to have over 1 billion connected devices, surpassing 400 million conversions over the next few years. India holds enormous growth potential in the years to come. The company has witnessed consumer adoption not only in essential services, but also in consumer-oriented services. The key pillars for Affle are vernacular, hyperlocal and hyper personal languages which deeply enable engagement / conversions with consumers.