Affle International Pte. Ltd. acquires the platform and business assets of RevX Inc.


/ – 4th acquisition of the Affle Group in the last 15 months

Affle International Pte. Ltd. (“Affle International”) registered in Singapore, today announced that it has signed the definitive agreement to acquire the platform and business assets of RevX Inc. (registered in Delaware, USA), a mobile advertising company with fully self-service programming. mobile marketing platform. As part of the agreement, the platform, assets, brand, intellectual property rights, business relationships and technical information of RevX Inc. will be acquired by Affle International by the end of June 2019.

RevX offers a self-service-only mobile programmatic platform to drive new user acquisition and grow retargeting and re-engagement based transactions for marketers. Its platform is used by several e-commerce and mobile application companies around the world. Appsflyer, a leading mobile measurement platform, recently ranked the RevX platform 4th in the shopping category and 5th in the non-game category in its Global Retargeting Index1 (July – December 2018), where they compiled data from over 11,500 applications. with a cumulative global installation base of> 20 billion.

Affle believes this acquisition will strengthen Affle Group’s consumer platform proposition for new user acquisition and retargeting. The Affle group previously acquired the Vizury Commerce business in 2018 and with this acquisition Affle strengthens its position in the field of retargeting.

Commenting on the recent development, Anuj Khanna Sohum, President, CEO and CEO of Affle said, “We are pleased to have signed this definitive agreement as we have significant synergies with the RevX platform. We are confident that when we overlay our DMP- based audience intelligence and mFaaS based ad fraud filters on the RevX platform, we will be able to dramatically increase the return on investment of the platform. form. Additionally, we are very excited about the self-service features of the RevX platform and believe it could help us drive adoption of programmatic advertising among fast growing industry segments. This acquisition would complement our CPCU (cost per converted user) based offering by adding new features and machine learning based algorithms.

This is the 4th acquisition of the Affle Group in the last 15 months following the acquisition of Shoffr Pte. Ltd. in February 2019, Vizury Commerce Business in September 2018 and Markt in March 2018.

About the Affle Group

We are a global technology company. We have two business segments: (a) our consumer platform, which includes (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Affle Consumer Platform”); and (2) our e-commerce company retargeting media business and e-commerce company push notification offerings on a software as a service model (the “Vizury Commerce Business” and in conjunction with the Affle Consumer Platform , the “Consumer Platform”) and (b) our enterprise platform, which primarily provides end-to-end solutions for businesses to improve their engagement with mobile users. Recently, Affle International Pte. Ltd., acquired Shoffr, a Singapore-based online-to-offline (O2O) platform that converts online consumer engagement into footfall and in-store transactions.

Affle’s platform has been accredited by SG: D by Infocomm Media Development Authority in Singapore.

The Affle group includes Affle (India Limited), Affle International Pte. Ltd. and PT Affle Indonesia.


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Disclaimer – Affle (India) Limited offers, subject to receipt of required approvals, market conditions and other considerations, to make an initial public offering of its Equity Shares (“Equity Shares” in India and has filed a Draft Red Herring Prospectus dated July 14, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the SEBI website at as well as on the website of the book running lead managers, i.e. ICICI Securities Limited at and Nomura Financial Advisory and Securities (India) Private Limited at, and the websites of BSE Limited and National Stock Exchange of India Limited at and , respectively. Investors should note that an investment in equity shares impl ics a high degree of risk and for further details, see “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.

This ad has been prepared for posting outside of the United States and may not be posted in the United States. This announcement does not constitute an offer of Equity Shares for sale in any jurisdiction, including the United States, and Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of Equity Shares in the United States will be made by means of a prospectus which may be obtained from Affle and which will contain detailed information about Affle and its management, as well as financial statements. However, Equity Shares are not offered or sold in the United States.

(This story was not edited by Business Standard staff and is auto-generated from a syndicated feed.)

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