On Wednesday, Investor Ace, the airline backed by Rakesh Jhunjhunwala, Akasa Air, unveiled its brand identity with a “Rising A” symbol and a slogan, “It’s your sky.”
“‘It’s Your Sky’ is the brand’s promise to embrace everyone and create an inclusive environment for all Indians, regardless of their socio-economic or cultural background,” the airline said in a statement.
âTranslating our goal of serving every traveler with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity embodies the collective spirit of flight and the individual pursuit of dreams for each of us, âsaid Vinay Dube, Founder, Managing Director and CEO of Akasa Air.
The carrier plans to offer commercial flights from summer 2022.
In partnership with Akasa Air, the positioning and identity was designed by 26FIVE India Lab, a Mumbai-based brand engagement company part of the New York-based 26FIVE Global Lab creative network, the carrier added.
Last month, Akasa Air placed an order for 72 Boeing 737 MAX jets, valued at nearly $ 9 billion at list price.
Boeing dominates India’s wide-body market with 51 planes, but tariff wars and high costs have taken their toll among full-service carriers, including Kingfisher Airlines in 2012 and Jet Airways in 2019, making carriers low cost and Airbus even more dominant.