M&M signs a pact with an entity incubated by IIT Madras to launch motorhomes in India

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Mahindra and Mahindra (M&M) announced on Friday that it has signed a pact with Campervan Factory, a research-based caravan manufacturing company incubated by IIT Madras, to launch motorhomes in India. These well-equipped motorhomes, based on the Bolero Camper Gold double-cabin platform, will cater to the self-driving touring segment that is gaining popularity in the country.

This is the first time that an Indian automotive supplier (Original Equipment Manufacturer) has ventured into the caravan segment in India. Under the deal, the auto major will introduce innovative motorhome designs and models to India that match international standards.



These will be developed with the help of IIT Madras Advanced Manufacturing Technology Development Center (AMTDC), International Center for Clean Water (ICCW) for water management and waste disposal solutions and the Saint Gobain Research Center for their expertise in glass solutions.

“Mahindra’s entry into this segment meets the demands of travel enthusiasts for whom the road is the destination and those who want to enjoy the outdoors with complete freedom.

“Our Bolero Camper Gold – luxury motorhomes will be equipped with all modern conveniences for a safe, comfortable and enjoyable journey – that too at an affordable cost,” said Mahindra Automotive Vice President (Marketing), Harish Lalchandani, in a statement.

The company’s alliance with Campervan Factory to produce these high quality yet robust campervans will be a boon to India’s travel and tourism industry to meet the needs of a new class of adventurers and adds a new source and ROI (return on investment) to business operations, he added.

Mahindra Bolero Gold Camper luxury motorhomes will be offered with a range of facilities including smart water solutions, amenities, comfortable interiors to suit all types of travellers, the company said.

Each campervan will provide sleeping accommodation for four, seating and dining area for four, washroom equipped with bio-toilet and shower, full kitchen with mini-fridge and microwave, air conditioner ( optional) and a multimedia experience, including TV and other conveniences, he added.

“It is a privilege to be associated with Mahindra & Mahindra to launch motorhomes in India. This could be a major boost for the Indian caravan market and will change the dynamics of holidays in India. Caravan Tourism is a blessing for the industry, especially considering the effects of the pandemic,” said KM Vandhan, Director of Campervan Factory.

Caravan tourism has found favor with various state governments and they have announced many initiatives to support the industry such as the establishment of caravan parks. Kerala, Maharashtra, Karnataka, Odisha, Madhya Pradesh, Uttar Pradesh and many others have already announced caravan policies and are promoting them extensively.

Many other state governments are expected to announce their caravan tourism programs soon.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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