Simplify Asset Management’s Innovative Line of Exchange Traded Funds Breaks $ 1 Billion Asset Threshold


In just over a year, the company launched numerous one-of-a-kind ETF offerings, solving top portfolio issues for advisors and investors.

Simplify has also significantly expanded its leadership team, adding investment industry luminaries such as Harley Bassman and Michael Green.

NEW YORK, December 28, 2021– (BUSINESS WIRE) – Simplify Asset Management (“Simplify”), an innovative provider of exchange-traded funds (“ETF”) designed to solve today’s most pressing portfolio construction challenges, today celebrates the fact that the company’s range of ETFs has exceeded the $ 1 billion mark in assets under management (“AUM”).

Since launching its first three ETFs in September 2020, the company’s lineup has since expanded to include 16 funds, including several new offerings, such as the recently launched Simplify Hedged Equity ETF (HEQT), which is fully invested in the S&P 500 while simultaneously investing in a series of put-spread collars designed to help reduce volatility; the Simplify Health Care ETF (PINK), the first “pro bono” ETF, from which all net profits from this actively managed fund are donated to the benefit of the Susan G. Komen Foundation; and the Simplify US Equity PLUS GBTC (SPBC) ETF, which offers 100% exposure to US equities as well as 10% exposure to bitcoin through the Grayscale Bitcoin Trust.

“Our mission is to help advisors and asset managers tackle the toughest challenges in their portfolio in all types of market conditions. These challenges include record valuations, increasing inflationary pressures, declining role of bonds, income generation in a world of near zero interest rates and a changing market structure dominated by liabilities and derivatives, “said Paul Kim, CEO and co-founder of Simplify.” We are delighted and touched by the response our fund range has generated so far. We are just starting to bring new and ever more innovative approaches to the market. “

“But Simplify’s story is as much about people as it is our strategies,” Kim added. “The elite team we build will play a major role as we seek to further fuel our growth in 2022 and beyond.”

This year Kim, co-founder David Berns, Ph.D., and the existing Simplify management team have been industry luminaries such as Michael Green, who in April became Simplify’s chief strategist. , and Harley Bassman, creator of the MOVE Index and widely known as “The Convexity Maven,” who joined the firm in February as a managing partner. Simplify continues to add portfolio management, sales, marketing and operations talent.

Simplify also launched its own line of events this year, including the inaugural Entering the Fall Thought Leadership Series. This full-day event brought together some of the biggest names in hedge funds, ETFs, financial research, trading, financial innovation, social media and investor education to share ideas and insights insights into current market dynamics, investment opportunities and regulatory updates.

“Being a true partner and a key resource for advisors goes beyond building a range of funds. While product innovation is still in our DNA, we are equally focused on providing the market with information, ideas and access to some of the best minds that can help them navigate highly volatile markets, ”said added Berns. “We are very excited to mark this milestone for the asset, and we are equally delighted with what we have planned for Simplify in the years to come. “


Simplify Asset Management Inc. is a registered investment advisor founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of option-based strategies. By taking into account the real needs of investors and market behavior, as well as the non-linear power of options, our strategies deliver the tailored portfolio results clients are looking for. For more information, visit

Investors should carefully consider the investment objectives, risks, fees and expenses of exchange traded funds (ETFs) before investing. To obtain an ETF prospectus containing this and other important information, please call (855) 772-8488 or visit Please read the prospectus carefully before investing.

Investing in the fund involves risks, including possible loss of capital. Past performance is no guarantee of future results.

A Fund’s focus on the healthcare sector may cause its value to fluctuate and be more sensitive to specific industry risks such as government regulations, rising costs of medical products and services, pressure on prices, sector innovation and technological change. A Fund which concentrates its investments in securities derived from biotechnology and the healthcare sector may be affected by economic, legislative or regulatory developments which could cause the net asset value of the Fund to fluctuate due to this concentration.

An options strategy that consists of buying OTM put options while simultaneously selling the same number of additional OTM puts (put-spread), while offsetting the cost of the put-spread by selling OTM calls (the collar). Although the option overlay is intended to improve the performance of the Fund, there can be no assurance that it will. The use of an option overlay strategy involves the risk that as a buyer of a put or call option, the Fund risks losing the entire premium invested in the option. he does not exercise the option. In addition, securities and options traded in over-the-counter markets may be traded less frequently and in limited volumes and thus present a higher volatility and liquidity risk.

The value of the Fund’s investment in the gray scale® Bitcoin Trust is subject to fluctuations in the value of bitcoins. The value of bitcoin is determined by the supply of and demand for bitcoin in the global bitcoin trading market. Prices on Bitcoin exchanges and other sites can be volatile and can negatively affect the value of the gray scale.® Bitcoin trust. Cryptocurrencies work without a central authority or banks and are not backed by any government. Cryptocurrencies can experience very high volatility, and related investment vehicles that invest in cryptocurrencies can be affected by such volatility.

Simplify ETFs are distributed by Foreside Financial Services, LLC.

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Chris Sullivan
MacMillan Communications
(212) 473-4442
[email protected]


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